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EncartaLabs

Social Media Marketing

( Duration: 2 Days )

Social Media Marketing for businesses or individuals has become inevitable. Right from increasing brand awareness to getting sales, Social Media Marketing can help you in all. In Social Media Marketing training course, you will learn creating, managing and distributing social content through online communities. This course looks at case studies of customers engaging with companies on social media sites and evaluate the benefits and drawbacks of various social media tools.

By attending Social Media Marketing workshop, delegates will learn:

  • Types of social media
  • How to promote companies with non-paid methods
  • How to run ads on social media
  • Have a business understanding of Facebook and Twitter and when to use them
  • Measure the conversation: understand the metrics and what successful engagement looks likes

  • Computer Savvy and Internet Savvy

The Social Media Marketing class is ideal for:

  • Professionals interested to enhance their career
  • Professional interested to Switch Career
  • Freshers planning for amazing career
  • Business owners to run their campaigns or monitor their team

COURSE AGENDA

1

Basics of Social Media Marketing & Content Marketing

  • Social Media Marketing and nature of each social media
  • Introduction to popular social media and statistics
  • Role of Content in Social Media Marketing
  • Types of Content
  • Tools to develop various types of Content
2

LinkedIn Marketing

  • Benefits of LinkedIn for Individuals
  • How to optimize LinkedIn for Individual Accounts to help your personal brand and help your company
  • How to create company page? Exploring the details of the company page.
  • Content planning for company page
  • Analyzing the LinkedIn Page
  • Creating groups on LinkedIn and managing it
  • How to create Ad Account on LinkedIn and exploring LinkedIn ad structure. How to give access of Ad Account to team members.
  • What are various types of campaigns and their use
  • How to create Traffic Campaign
  • Exploring various Ad Formats.
  • What is Insight Tag?
  • How to do remarketing on LinkedIn?
3

Facebook & Instagram Marketing

  • Difference between organic and paid marketing (with respect to what involves in organic and paid marketing)
  • How to create a Page? Good practices of profile picture and cover picture.
  • Setting up the brand page based on business. Showcasing of about section, CTA button, adding of service section/shop section
  • How to post on FB Page. Types of posting options. How to Schedule. Best practices of content marketing on Facebook Page
  • How to set auto responses in Inbox section?
  • Benefits of integrating chat bot in FB messenger
  • How to integrate chat bot with FB messenger.
  • How to start FB ad? Different types of FB campaign.
  • Demo of how to setup a traffic campaign.
  • What is FB pixel?
  • How to create business Instagram account as a business or a content creator
  • What are remarketing campaigns? Basics of setting remarketing campaign
  • Case study discussion
  • What is Business Manager Account?
4

Social Media Management Tools

  • Introduction to various social media management tools and demonstration of one of them.

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 6,000 various courses on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting https://www.encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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