The Search Engine Marketing training course is for people who want to take advantage of the global demand for search marketing staff and jump-start their career path in the fast-paced search engine industry. This course provides the capabilities in mastering the advertising concepts with effective campaign management.
By attending Search Engine Marketing workshop, delegates will learn to:
- Understand how Google and other search engines rank pages
- Understand what makes a web page search engine compatible
- Understand what type of content search engines love
- Research and select appropriate keywords to target
- Successfully integrate search keywords within web site copy
- Create effective and search engine friendly web pages
- Optimize large or complex web sites for better search rankings
- Create effective and optimized text navigation menus
- Use link titles and anchor text effectively
- Monitor search positions for target search terms
- Set up site architecture to be search engine compatible
- Create a search engine friendly site map
- Create a Robots.txt file
- Track site performance using Google Webmaster Tools
- Optimize dynamic and database-driven web sites
- Optimize a graphic-heavy web site
- Increase Participants site’s link popularity
- Measure the effectiveness of SEO activities
- Understand the difference between organic and paid search results
- Set up a Google AdWords account (to appear in paid search results on Google)
- Set up a Bing Ads account (to appear in paid search results on Yahoo! and Bing)
- Increase the conversion rate of existing paid advertising campaigns
- Attract the right audience for Participants web site via paid search advertising
- Choose the right keywords to promote Participants web site
- Understand the various campaign types available
- Choose suitable demographic and geographic targeting options
- Understand the difference between each of the keyword matching options
- Create compelling paid search ads
- Determine the right bid and match types for their keywords
- Set and control campaign budgets
- Structure an ad campaign for best performance
- Understand key ad triggers that increase conversions
- Recognize the features of high-converting landing pages
- Track campaign performance and ROI
- Report meaningful web site performance data to stakeholders
The Search Engine Marketing class is meant for people who want to take advantage of the global demand for search marketing staff and jump-start their career path in the fast-paced search engine industry.