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EncartaLabs

OMCP (Online Marketing Certified Professional)

( Duration: 2 Days )

In OMCP (Online Marketing Certified Professional) Exam Preparatory training course, you will gain a comprehensive overview of online marketing and develop a solid understanding of not only how each discipline works, but how the disciplines work together. This is followed by comprehensive Social Media Marketing, Mobile Marketing, and Content Marketing.

By attending OMCP (Online Marketing Certified Professional) workshop, delegates will learn to:

  • Explain how each discipline works, and how the disciplines work together
  • Plan, create, launch and evaluate the effectiveness of Social Media marketing campaigns
  • Create and optimize Social Media campaigns for mobile markets
  • Create content that supports Social Media marketing goals
  • Know when and how to use YouTube as a tool in Social Media Marketing Strategy

COURSE AGENDA

1

Introduction to Internet Marketing

2

Internet Marketing Fundamentals

  • SEO
  • Social Media
  • Conversion
  • Web Analytics
  • PPC
  • Mobile Marketing
  • Content Marketing
3

Social Media Practitioner

  • Introduction to Social Media
  • Creating a Social Media Strategy
  • Blogging for Business
  • Viral Marketing
  • Finding and Communicating with Your Influencers
  • Video and YouTube
  • YouTube Advertising
  • Social Networking and Facebook
  • Facebook Advertising
  • Microblogging and Twitter
  • Online Reputation Management
  • Social Media Measurement
  • Marketing through LinkedIn
  • Pinterest and Image Marketing
4

Content Marketing Practitioner

  • What is Content Marketing?
  • Identifying Prospects
  • Writing Messages and Creating Content
  • Getting Your Message into the Media
  • Becoming an Industry Expert
  • Content Marketing Strategy
  • Measuring the Results of Content Marketing
  • Blog Marketing
  • Social Media Marketing
  • Image Marketing
  • Video Marketing
  • Articles and Press Release Marketing
  • Email Marketing
  • Event Marketing
  • B2B Marketing
5

Mobile Marketing Practitioner

  • Introduction to Mobile Marketing
  • Understanding Mobile Devices
  • Core Product and Services Offerings
  • Supplemental Mobile Products and Service Options
  • Mobile Advertising and Search
  • Combining Mobile with Other Channels
  • Mobile Marketing and Social Media
  • Location and Mobile
  • Mobile Rules and Regulations
  • Mobile Marketing Analytics
  • Supplemental Material: Responsive Design
  • Supplemental Material: Careers in Mobile Marketing
6

YouTube and Video Marketing

  • Outlining Your YouTube Marketing Strategy
  • Identifying Who Discovers New Videos
  • Getting Your Videos Discovered
  • Knowing Where and When to Customize Your Channel
  • Why Are Your Videos Worth Discovering
  • How to Leverage YouTube Analytics
  • Identifying Who Shares New Videos
  • What You Can Do TO Get Your New Videos Shared
  • Where and When to Explore YouTube Alternatives
  • Why Are Your Videos Worth Sharing?
  • Measuring Business Outcomes
  • Keeping Up With the Changes
7

Paid Social Media Advertising

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 6,000 various courses on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting https://www.encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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