In Effective Web Writing training course, one will learn the skills and proven techniques to attract our target audience, engage them with the words and prompt them to take the action one desire.
You will also learn to write Search Engine Optimized (SEO) copy. This course includes lots of practical workshop exercises, real world examples and a healthy dose of discussion about one's needs and objectives.
At the conclusion of Effective Web Writing workshop, delegates will learn to:
- Write, copy that engages busy web readers
- Construct content that's easy to absorb online
- Speak to web audience/s in the most effective ways
- Persuade the audience to take action e.g. contact you, download, buy, etc
- Structure logical content navigation paths
- Make best use of headlines, subheads, bullets and hyperlinks
- Write search engine friendly (SEO) copy - so one gets found on Google
- Turn print documents and articles into web friendly content
- Produce content for email newsletters that work
- Create articles and press releases for the web
- Write for web 2.0 e.g. blogs, RSS and tagging
The Effective Web Writing class is for business owners, web content writers, marketers, administration staff and anyone else writing web content for business.