No organisation in today’s highly competitive and volatile environment is immune to crises. A crisis can create three related threats – public safety, financial loss and reputation loss. Some crises, such as industrial accidents and product harm, can result in injuries and even loss of lives. Crises can create financial loss by disrupting operations, creating a loss of market share/purchase intentions, or spawning lawsuits related to the crisis. A crisis reflects poorly on an organisation, damages its reputation or may even end its very existence. Clearly all these three threats are interrelated. Injuries or deaths will result in financial and reputation loss while reputations have a financial impact on organisations.
Every organisation, regardless of size or nature of business, should be thoroughly prepared for any crisis situation. The management and the crisis team should be fully aware of any possible crises that they could potentially face if the inevitable were to happen. The benefits of good crisis management can literally save lives, resources and an organisation from devastation.
This Crisis Management training course provides skills to understand the importance of crisis management and effective crisis communication. You will learn how to write a crisis plan, crisis communication plan as well as harness public relations, mass media and social media in crisis management. You will also learn how to communicate in crisis situations, applying the golden rules of effective communication.
By attending Crisis Management workshop, delegates will learn to:
- Recognise the importance of crisis management and effective crisis communications
- Identify potential crises and develop an effective crisis management plan
- Set up and train a crisis management team
- Develop a workable communications plan
- Write media and pr crisis plans
- Plan and manage media conferences and interviews
- Apply key lessons in crisis management
The Crisis Management class is ideal for:
- Senior management, managers & executives of these departments:
- Public relations
- Administration
- Finance
- Human resources
- Sales & marketing
- Management office (MD/CEO)