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EncartaLabs

SAS Real-Time Decision Manager - Creating and Managing Campaigns

( Duration: 2 Days )

This SAS Real-Time Decision Manager - Creating and Managing Campaigns training course provides an overview of SAS Real-Time Decision Manager and prepares you to construct inbound marketing decisions using the solution.

By attending SAS Real-Time Decision Manager - Creating and Managing Campaigns workshop, delegates will learn to:

  • Describe the components of SAS Customer Intelligence
  • Navigate the SAS Real-Time Decision Manager Interface
  • Create campaigns and diagrams using SAS Real-Time Decision Manager
  • Test and validate the campaigns and diagrams
  • Deploy campaigns.

  • Familiar with the business objectives of, and common processes for, employing interactive marketing campaigns.

The SAS Real-Time Decision Manager - Creating and Managing Campaigns class is ideal for:

  • Anyone responsible for designing, implementing, and testing marketing campaigns using SAS Real-Time Decision Manager

COURSE AGENDA

1

Introduction to SAS Real-Time Decision Manager

  • Introduction
  • Behind the scenes
2

Navigating the Interface

  • Exploring SAS Real-Time Decision Manager
  • Exploring the Required and Decision nodes
3

The Course Scenario

4

Beginning a Campaign

  • Beginning steps
  • Adding Decision nodes
  • Applying treatments to a campaign
  • Testing a campaign
5

Arbitration

  • Arbitrating treatments
6

The Subdiagram and Analytical Nodes

  • Calculated variables
  • The Cross-Table node
  • The Subdiagram node
7

Treatments

  • Creating treatments
  • Dynamic treatments
  • Staged treatments
  • Updating treatments
8

Decision Treatment Campaigns and Campaign Sets

  • Overview of campaigns, treatment campaigns, and treatment campaign sets
  • Creating decision treatment campaigns
  • Creating decision treatment campaign sets
9

Documenting a Campaign and Marking for Deployment

  • Review
  • Documenting a campaign
  • Marking a campaign for deployment
10

Reporting and The Common Data Model

  • What is the common data model
  • Creating and publishing history campaigns

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 6,000 various courses on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting https://www.encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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