This SAS Marketing Automation - Designing and Executing Outbound Marketing Campaigns training course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a Communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when you create the target population, set up A/B tests, and work with groups that have different subjects.
By attending SAS Marketing Automation - Designing and Executing Outbound Marketing Campaigns workshop, delegates will learn to:
- Use SAS Customer Intelligence Studio
- Define the target groups and subgroups for a marketing campaign
- Set up holdout control groups
- Schedule and execute campaigns
- Validate selections using reports
- Manage and monitor campaigns.
- Familiar with business issues and processes for marketing campaigns.
The SAS Marketing Automation - Designing and Executing Outbound Marketing Campaigns class is ideal for:
- Users of SAS Marketing Automation who want to learn how to use SAS Customer Intelligence Studio to create marketing campaigns