Siebel Marketing - Marketing Manager Training Course and Workshop in Bangalore, Mysore, Chennai, Hyderabad, Pune, Mumbai, Delhi, Noida, Gurgaon, Kolkata

Siebel Marketing Manager training course is designed for team members who are responsible for administering and managing marketing activities such as campaigns, programs and marketing plans using Siebel Marketing. In this course, you will learn Siebel Marketing architecture and its tight integration with Oracle Business Intelligence Enterprise Edition. You will develop a deeper understanding of response management, event management and the financial planning aspects of Siebel Marketing. Using Oracle Business Intelligence Answers and Dashboards, develop the knowledge and skills to analyze marketing data quickly and efficiently, giving you deeper insight into customer activity.

By attending Siebel Marketing Manager workshop, delegates will learn to:

Understand Siebel Marketing terminology
Understand the Siebel Marketing architecture
Create Segments
Create Segment Trees
Create Marketing Plans, Programs and Campaigns
Use the List Format Designer
Manage marketing lists
Manage marketing responses
Create personalized email marketing campaigns
Manage events
Plan and budget marketing activities
Understand campaign load formats
Use Answers and Dashboards to analyze marketing data

Siebel navigation skills
Oracle BI EE navigation skills
Knowledge of Siebel Business Analyst

This Siebel Marketing Manager class is intended for:

Administrators
Analysts
Architects
Developers
End Users
Implementers
Managers

Siebel Marketing Overview

Identifying components of Siebel Marketing Suite
Understanding closed-loop marketing

Siebel Marketing Architecture

Identifying components of the Siebel Marketing architecture
Marketing clients
Oracle BI EE
Email Marketing Server

Marketing Terminology and Process Flow

Explaining marketing terminology
Campaigns, Offers and Treatments
Budget Requests, Funds and Initiatives
Executing Stand-alone campaigns
Executing marketing programs
Executing marketing plans

Segment Designer

Understanding the segment designer interface
Creating simple and complex segments
Moving and changing criteria blocks
Understanding counts
Cross subject area queries
Grouping criteria blocks
Generate lists from segments

Creating Segment Trees

Explaining the purpose of segment trees
Splitting and sampling
Working with segment tree branches

Marketing Plans, Programs, Campaigns and Events

Identifying Siebel Marketing objects and their relationships
Offer Management
Events
Campaigns
Wave
Programs
Stages
Marketing Plans

Using List Format Designer

Understanding List Format types
Creating List Formats
Combining Data Sets
Sorting and Splitting
Formatting
Previewing list output

List Management

Describing the list management process
Importing external lists
Creating internal lists

Response Management

Describing the response management process
Integrating with Sales
Tracking responses

Email Marketing

Creating an email campaign
Personalizing and editing email marketing templates
Understanding conditional fields
Understanding advanced email marketing features
Launching email campaigns

Event Management

Describing the event management process
Defining Event Plans, Events and Sessions
Managing Invitations
Managing Registrations

Marketing Planning, Budgeting and Financial Tracking

Creating Marketing Plans
Creating Budget Requests
Understanding approval cycles
Setting goals
Tracking expenses and budgets

Marketing Analytics

Using Oracle BI Answers
Using Oracle BI Dashboards
Creating ad-hoc analyses

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Siebel Marketing - Marketing Manager

COURSE AGENDA