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EncartaLabs

Salesforce B2C Commerce Merchant

( Duration: 2 Days )

The Salesforce B2C Commerce Merchant training course teaches merchants and marketers how to manage catalogs, content, products, and promotions for a Commerce Cloud storefront using the Commerce Cloud Business Manager.

By attending Salesforce B2C Commerce Merchant workshop, delegates will learn to:

  • Manage catalogs, categories, products, pricing, inventory, and recommendations.
  • Manage search results, sorting rules, search refinements.
  • Leverage analytics.
  • Use coupons, source codes, and customer groups in promotions and campaigns.
  • Manage product images.

The Salesforce B2C Commerce Merchant class is ideal for:

  • Merchants
  • Marketers
  • Content Managers

COURSE AGENDA

1

Salesforce B2C Commerce Review

  • Key Concept Review
2

Catalogs and Categories

  • Configuring Catalog-Level Image Management Settings
  • Configuring Catalog-Level Product Attribute Settings
  • Category Overview
  • Creating a Category
  • Sorting Categories
  • Editing Category Configuration
  • Copying a Category
  • Moving a Category
  • Adding a Banner to a Category
3

Products

  • Searching for Products
  • Creating a Product
  • Using the Storefront Toolkit to View Product Information
  • Assigning Multiple Products to a Category
  • Copying Products
  • Managing Product Attributes
  • Managing Variation Masters and Variation Products
  • Using Price Books to Manage Prices
  • Inventory Settings & Management
  • Using Product Sets
  • Product Bundles
4

Recommendations

5

Improving Search Results

  • Manage Search Indexes
  • Configuring Searchable Attributes
  • Managing Synonyms and Hypernyms
  • Using the Storefront Toolkit to View Search Information
  • Managing Search Suggestions
  • Managing Common Phrases
  • Managing Stop Words
  • Managing the Exclusion of Category Names
  • Search Query Processing
  • Managing Search Redirects
6

Sorting Rules

  • Manually Changing the Order of Products in a Category
  • Using Search Placement or Search Rank to Change Product Order in a Category
  • Applying a Rule with Dynamic Attributes to Change Product Order in a Category
  • Inserting the Rule
  • Automatically Change the Search Result Order
  • Storefront Sorting Options Menu
7

Search Refinements

  • Configuring Search Refinements for a Site and a Category
  • Using Buckets
8

Qualifiers

  • Managing Coupons
  • Creating Coupons
  • Using Source Code Groups
  • Creating a Source Code Group
  • Customer Groups
  • Using Static Customer Groups
  • Using Dynamic Customer Groups
9

Campaigns

  • Creating a Campaign
  • Creating Experiences
10

Promotions

  • Creating a Promotion
  • Promotion Rules
  • Promotion Visualizations
  • Inclusions and Exclusions
  • Global Exclusions
11

Refining Campaigns

  • Marketing Your Campaign
  • Stacking Rules

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 6,000 various courses on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting https://www.encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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