This High-Impact Email Marketing training course provides skills to develop email strategy and build a case for email marketing.
By attending High-Impact Email Marketing workshop, delegates will:
- Learn the anatomy of an email marketing program
- Establish an email strategy-the buy vs. build decision
- Know how to use email lists and databases
- Understand list types, sources, and how to leverage existing customer databases
- Produce engaging creative with proven templates, message layouts and formats
- Learn the art and science of testing-roadmaps, A/B splits and multivariate testing
- Manage, track and measure response-ROI and other KPIs
This High-Impact Email Marketing class is suitable for Marketers, business owners, product or agency professionals, directors, and any professionals who wish to maximize the return on their marketing investment.