The IBM Marketing Operations - Project Manager training course provides an introduction to the IBM Marketing Operations from the point of view of a Project Manager.
The IBM Marketing Operations - Marketing Contributor training course provides an introduction to the IBM Marketing Operations from the point of view of a Marketing Contributor.
By attending IBM Marketing Operations - Project Manager workshop, delegates will learn to:
- Gain an understanding of IBM Marketing Operations and its relationship to the other components of the Enterprise Marketing Management Suite
- Become familiar with all IBM Marketing Operations capabilities
- Map the tasks you perform in your work to the capabilities of IBM Marketing Operations
- Create and manage information about marketing efforts, known in IBM Marketing Operations as business processes and business objects
- Build and manage marketing teams with the assistance of IBM Marketing Operations
- Communicate with team members on key tasks and automate the approval process
- Manage marketing projects with workflows, an IBM Marketing Operations capability that deals with tasks, durations and completion dates, schedules, and approvals
- Monitor projects by setting metrics and budgets and following their performance, and by running reports
By attending IBM Marketing Operations - Marketing Contributor workshop, delegates will learn to:
- Have working familiarity with the components of the IBM Marketing Suite and also understand the role and function of IBM Marketing Operations within it
- Focus on the typical tasks that a Marketing Contributor completes with IBM Marketing Operations
- Locate information in IBM Marketing Operations about any of the central business processes managed there
- Request new marketing projects
- Work with digital assets and understand their role in project information stored in IBM Marketing Operations
- Communicate information about Their project work by using alerts
- Create and respond to approvals
The intended audience for this IBM Marketing Operations class are marketing staff new to IBM Marketing Operations.