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EncartaLabs

Public Relations Writing

( Duration: 2 Days )

The Public Relations Writing training course provides the knowledge and skills required to write effectively in a public relations context. This course will show you to write strategically on a range of public relations writing tasks including media releases, newsletters, speeches and web for the web. With an emphasis on strategic planning and thinking, you will develop creativity and learn how to successfully implement communication solutions to public relations issues and problems.

This course will teach to plan and produce written documents in public relations practice. It will develop your ability to write effectively for different audiences and genres within the public relations workplace. At the end of this course you will have a detailed knowledge of public relations writing and be able to use your newly acquired writing and editing skills to produce an effective range of public relations materials.

COURSE AGENDA

1

Introduction to public relations writing

2

Public relations theory

3

Planning to write

4

PR Writing Plan

5

Situation Analysis

6

Setting objectives

7

Target audiences and publics

8

Persuasive strategy

9

Public relations tactics

10

Public relations tools and techniques

11

Effective PR writing

12

Developing key messages

13

PR writer’s checklist

14

Persuasion

15

News releases

16

Newsletters

17

Speeches

18

Writing for the web

19

Print and broadcasting

20

Research and document writing

21

Research and interviewing

22

Pitches and Proposals

23

Writing reports and submissions

24

Style Guides

25

Grammar and Spelling for Public Relations

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 6,000 various courses on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting https://www.encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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