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EncartaLabs

Marketing Management

( Duration: 3 Days )

The Marketing Management training course will teach you to identify opportunities, develop markets and build brands. With a focus on sustaining competitive advantage, this course will explore consumer behaviour, competitor analysis, product development, pricing and distribution and managing marketing mix activities. Throughout this course the emphasis is placed on the management decision making process, as well as core marketing concepts and techniques.

COURSE AGENDA

1

Marketing concept

2

Market research

3

Consumer behaviour

4

Marketing communication

5

Marketing mix and budget

6

Advertising and promotion

7

E-marketing and communication

8

Product management

9

Pricing strategies

10

Marketing distribution

11

Marketing strategy

12

Marketing stakeholders

13

Marketing planning

14

Marketing strategies

15

Marketing performance

16

Marketing plan

17

Market segmentation

18

Market positioning

19

Marketing outcomes

20

Marketing information

21

Marketing activities

22

Marketing reporting

23

Vision and values

24

Market growth

25

Market projections

26

Competitive analysis

27

Industry and customer trends

28

Internal and external market analysis

29

New markets

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 6,000 various courses on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting https://www.encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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