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Mail : info@EncartaLabs.com
EncartaLabs

E Business

( Duration: 2 Days )

The E Business training course provides an understanding of e-business, e-commerce and its associated technologies. You are introduced to the foundations of online commerce and the elements that are central to an electronic marketplace. The course will provide the knowledge and skills required to develop effective sales strategies for online business success. This course is ideal for new online business owners, or those online business owners who need to extend their online sales skills to take their business to the next level. Throughout the program you will learn to develop a range of Internet marketing strategies, discover how to optimise sales for online business through a range of targeted marketing and customer acquisition and retention strategies.

COURSE AGENDA

1

E-Business Fundamentals

2

Online Business Strategies

3

Internet Marketing Strategies

4

Strategic Partnerships

5

Optimising Internet Sales

6

Promotions

7

Specialty Search Engines

8

Personalised Marketing

9

Customer Satisfaction Performance Indicators

10

Measuring Success

11

KRAs and KPIs

12

Targets

13

Budgets

14

Sales and Marketing Budget

15

Market Share/Sales

16

Market Analysis

17

Market Segmentation

18

Production/Operating Strategies

19

Customer Acquisition and Retention

20

Customer Focus

21

Online Credibility

22

Service strategy

23

Web Presence

24

Customer Relationship Management Systems

25

Building Value

26

Diagnostic Data

27

Sharing Strategic Data

28

Consumer Behaviour

29

Social media tools and applications

30

Review and maintain a website

31

Basic HTML

32

E-marketing communications

33

Website content

34

Online branding

35

Marketing and advertising on the web

36

Email communications

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 6,000 various courses on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting https://www.encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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