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EncartaLabs

Direct Marketing Database Analysis

( Duration: 5 Days )

The Direct Marketing Database Analysis training course will provide the skills and knowledge required to collect, enhance, cleanse and analyse and utilise data for marketing purposes. This course will aid you to collect, analyse and store data such as customer or prospect lists, using databases in accordance with organisational procedures. You will learn to identify new direct marketing opportunities.

COURSE AGENDA

1

Collect Data

2

Database systems

3

Legal and ethical requirement

4

Enhance, cleanse and update data

5

Demographic characteristics

6

Psychographic characteristics

7

Behavioural characteristics

8

Analyse and use data for direct marketing purposes

9

Assess quality of data

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 6,000 various courses on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

View our other course offerings by visiting https://www.encartalabs.com/course-catalogue-all.php

Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.

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