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Adobe Target - Essentials

( Duration: 1 Day )

In Adobe Target - Essentials training course, you will learn the core concepts and capabilities of Adobe Target to successfully run optimization activities on your site. Using hands-on exercises, you will create A/B and experience targeting tests using the Visual Experience Composer (VEC). As part of that process, you will also learn how to use content and offers, create and use audiences for targeting and reporting purposes, and interpret report results. This course also covers activity conflict resolution, expected behavior, verification strategies, project governance and the campaign lifecycle, and strategies for improving your group's maturity as an optimization organization.

By attending Fundamentals of Adobe Target workshop, delegates will learn to:

  • Define key terms and concepts to explain Adobe Target capabilities
  • Create, perform quality assurance on, and activate an Adobe Target A/B test and Experience Targeting
  • Design visitor experiences using both the Visual and Form-based Experience Composers
  • Create and manage offers using the Adobe Target Content Library
  • Create and use audiences for segmenting and targeting using the Adobe Target Audience list
  • View and interpret Adobe Target report results to make business decisions
  • Perform essential verification steps to investigate issues with content delivery
  • Implement the key aspects of governance required for a successful optimization program

  • None

Optimization Managers, Campaign Managers, Marketing Analysts, Content Managers, and Web Analysts




  • Terms and Concepts

Creating Activities

  • A/B Tests
  • Experience Targeting
  • Quality Assurance
  • Hosts and Environments
  • Managing activities

Composing Experiences

  • Visual Experience Composer
  • Mobile Viewports
  • Form-based Composer
  • Configuration and Settings


  • Image and Code offers
  • HTML

Audiences and Targeting

  • Creating audiences
  • Targeting and report filtering


  • Adobe Target Sample Size Calculator
  • Report interpretation
  • Lift, Confidence Level, and Confidence Interval

Conflict Resolution, Expected Behavior & Verification

  • Activity collisions and resolution
  • Content and Counting behavior
  • Using Experience Cloud Debugger


  • Roles and responsibilities
  • Assessing your company and site
  • Testing plans & How To Begin
  • Campaign lifecycle
  • Champion & advocate

Next Steps

Encarta Labs Advantage

  • One Stop Corporate Training Solution Providers for over 6,000 various courses on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

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Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.