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Adobe Target Recommendations - Personalize Dynamic Content

( Duration: 1 Day )

In Adobe Target Recommendations - Personalize Dynamic Content training course, you will learn how to use Target Recommendations to make relevant suggestions to site visitors to create a more meaningful, compelling, and engaging experience.

By attending Personalize Dynamic Content Using Adobe Target Recommendations workshop, delegates will learn to:

  • Explain the importance of Adobe Target Recommendations
  • Configure and create a recommendation in Adobe Target
  • Add recommendations as an A/B and Experience Targeting (XT) offer
  • Manage recommendations in Adobe Target
  • Describe Target Recommendations algorithms and criteria
  • Create collections and exclusions for a recommendation
  • Manage product feed by using catalog search
  • Import entities into recommendations by using feeds
  • Interpret Target Recommendations reports

  • Knowledge of Adobe Target

Business users (including marketers and optimization experts), developers, and administrators



Introduction to Adobe Target Recommendations

  • Recommendations: Benefits
  • Examples of recommendations
  • Terms and concepts

Configure and create Target Recommendations

  • Key components of a recommendation
  • Recommendations: Strategy and design
  • Visual Experience composer versus Form-based composer
  • Regional Mbox versus Global Mbox
  • Recommendation experience composers - Experience, Targeting, and Goals & Settings workflow
  • Manage recommendations activities in Target
  • Create a recommendation in the VEC
  • Create a recommendation in the FEC
  • Add recommendations as an offer in an A/B Test and XT activity
  • Perform QA and activate a recommendation

Target Recommendations algorithms

  • Algorithms and criteria overview
  • Types of recommendations algorithms
  • Configuration settings for a new criterion
  • Create new criteria using inclusion rules

Catalog Search, Collections, and Exclusions

  • Locate products or content by using catalog search
  • Refine product search by using catalog search options
  • Create, edit, and change collections
  • Create exclusions

Target Recommendations Design

  • Design overview
  • Settings, entities, and thumbnails

Data Feeds and Settings

  • Purpose of feeds
  • Data feed configuration settings

Target Recommendations reports

  • Recommendations report settings
  • Interpret reports

Summary and review

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