Personalize Dynamic Content Using Adobe Target Recommendations Training Course and Workshop in Bangalore, Mysore, Chennai, Hyderabad, Pune, Mumbai, Delhi, Noida, Gurgaon, Kolkata

In Adobe Target Recommendations - Personalize Dynamic Content training course, you will learn how to use Target Recommendations to make relevant suggestions to site visitors to create a more meaningful, compelling, and engaging experience.

By attending Personalize Dynamic Content Using Adobe Target Recommendations workshop, delegates will learn to:

Explain the importance of Adobe Target Recommendations
Configure and create a recommendation in Adobe Target
Add recommendations as an A/B and Experience Targeting (XT) offer
Manage recommendations in Adobe Target
Describe Target Recommendations algorithms and criteria
Create collections and exclusions for a recommendation
Manage product feed by using catalog search
Import entities into recommendations by using feeds
Interpret Target Recommendations reports

Knowledge of Adobe Target

Business users (including marketers and optimization experts), developers, and administrators

Introduction to Adobe Target Recommendations

Recommendations: Benefits
Examples of recommendations
Terms and concepts

Configure and create Target Recommendations

Key components of a recommendation
Recommendations: Strategy and design
Visual Experience composer versus Form-based composer
Regional Mbox versus Global Mbox
Recommendation experience composers - Experience, Targeting, and Goals & Settings workflow
Manage recommendations activities in Target
Create a recommendation in the VEC
Create a recommendation in the FEC
Add recommendations as an offer in an A/B Test and XT activity
Perform QA and activate a recommendation

Target Recommendations algorithms

Algorithms and criteria overview
Types of recommendations algorithms
Configuration settings for a new criterion
Create new criteria using inclusion rules

Catalog Search, Collections, and Exclusions

Locate products or content by using catalog search
Refine product search by using catalog search options
Create, edit, and change collections
Create exclusions

Target Recommendations Design

Design overview
Settings, entities, and thumbnails

Data Feeds and Settings

Purpose of feeds
Data feed configuration settings

Target Recommendations reports

Recommendations report settings
Interpret reports

Summary and review

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Adobe Target Recommendations - Personalize Dynamic Content

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