In Adobe Marketo - Attribution Models and Journey Analytics training course, you will learn what data Marketo Engage captures and how to set up your programs to track and measure attribution. You will review how first-touch and multi-touch attribution is calculated in Marketo Engage and how revenue cycle models allow you to track the marketing journey. You will also practice using reports to analyze and interpret data.
- Knowledge of Marketo Core Concepts
- Knowledge of Marketo Reporting and Insights
The Adobe Marketo - Attribution Models and Journey Analytics workshop is ideal for:
- Marketers and marketing analysts with hands-on experience using Marketo Engage.