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Adobe Marketo - Attribution Models and Journey Analytics

( Duration: 1 Day )

In Adobe Marketo - Attribution Models and Journey Analytics training course, you will learn what data Marketo Engage captures and how to set up your programs to track and measure attribution. You will review how first-touch and multi-touch attribution is calculated in Marketo Engage and how revenue cycle models allow you to track the marketing journey. You will also practice using reports to analyze and interpret data.

  • Knowledge of Marketo Core Concepts
  • Knowledge of Marketo Reporting and Insights

The Adobe Marketo - Attribution Models and Journey Analytics workshop is ideal for:

  • Marketers and marketing analysts with hands-on experience using Marketo Engage.



Define first-touch and multi-touch attribution models used in Marketo


Create and modify the Program Analyzer, Opportunity Influence Analyzer and Success Path Analyzer


Understand the business use case of each Analyzer


Create and modify dashboards in Performance Insight


Understand the business use case for each dashboard in Performance Insight


Understand the business use cases of the Revenue Cycle Model

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Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.