In Adobe Campaign Standard - Design & Orchestrate Marketing Campaigns training course, you will learn to create successful cross-channel marketing campaigns with email, SMS and direct mail deliveries, and subscriptions. Using hands-on exercises, you will also create personalized campaigns, perform A/B testing, design retargeting campaigns, create recurring email deliveries, and identify user roles and permissions.
By attending Design & Orchestrate Marketing Campaigns Using Adobe Campaign Standard workshop, delegates will learn to:
- Manage marketing activities and integrated customer profiles
- Design personalized emails
- Create recurring email deliveries
- Design cross-channel campaigns
- Conduct A/B tests on emails
- Design retargeting campaigns
- Design emails with dynamic content
- Create landing pages and use them in emails
- Create dynamic reports
- Describe transactional messaging
- Describe push notifications
- Identify user roles and permissions
- Describe typology rules
- Design multilingual emails
- Create emails using the content created in AEM
- Digital Marketing and Relational Database Concepts
- Adobe ID for Integrated solution access
Digital marketers, business and marketing users, campaign managers, marketing managers, directors, marketing agencies/marketing service providers and campaign designers