The Adobe Campaign Classic - Design & Orchestrate Marketing Campaigns training course introduces to the Campaign Classic User Interface (UI), features, and key concepts of Campaign Classic. Using hands-on exercises, you will learn how to implement marketing activities, send cross-channel campaigns, analyze campaigns, design recurring and retargeting campaigns, and design email content using the Adobe Experience Manager (AEM) content editor/templates.
By attending Design & Orchestrate Marketing Campaigns Using Adobe Campaign Classic workshop, delegates will learn to:
- Describe the features of Campaign Classic
- Navigate through the Campaign Classic UI
- Explain the key concepts in Campaign Classic
- Create a plan, program, and campaign
- Explain how to manage recipient data in Campaign Classic
- Create and update recipient data
- Create queries in Campaign Classic
- Execute a cross-channel campaign
- Execute a multi-delivery campaign by using control groups
- Execute event-triggered campaigns
- Perform A/B testing
- Explain the Marketing Cloud integration with Campaign Classic
- Design email content using the AEM content editor/templates
- Knowledge of digital marketing
- Working experience with Adobe Campaign
Marketing Managers, Campaign Managers, Marketing Agencies/Marketing Service Providers and End Users/Business Users