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Adobe SearchCenter User

( Duration: 1 Day )

The Adobe SearchCenter User training course provides skills to use SearchCenter to centralize keyword management with one interface across multiple search engines, automate keyword bidding based on defined performance thresholds as well as enable automated email alerts. Also, learn to generate custom and automated reports as well as intelligently optimize keyword campaigns.

By attending Adobe SearchCenter User workshop, delegates will learn to:

  • Importing, creating search and display marketing campaigns with Adobe SearchCenter+ for search engines and Facebook
  • Managing, editing and optimizing campaigns in Adobe SearchCenter+
  • Downloading, editing, and submitting campaigns in Excel
  • Creating automated bid rules
  • Measuring campaign effectiveness across keywords, text ads, and search engines
  • Using both Adobe SearchCenter+ and Adobe SiteCatalyst reports to gain insights into key segments
  • Setting TrueClick Traffic Quality thresholds, understanding TrueClick reports, and enabling e-mail notifications

  • A basic understanding of Adobe SiteCatalyst including interface and reporting options.

This Adobe SearchCenter User class is designed for new and prospective Adobe SearchCenter users.



Introduction to Search Marketing


Adding Accounts


Importing and Synchronizing Campaigns


Managing and Optimizing Campaigns


Measuring Keyword and Campaign Effectiveness


Monitoring and Troubleshooting Campaigns and Processes


Using Custom Groups


Automating your Search Marketing


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  • One Stop Corporate Training Solution Providers for over 6,000 various courses on a variety of subjects
  • All courses are delivered by Industry Veterans
  • Get jumpstarted from newbie to production ready in a matter of few days
  • Trained more than 50,000 Corporate executives across the Globe
  • All our trainings are conducted in workshop mode with more focus on hands-on sessions

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Contact us for delivering this course as a public/open-house workshop/online training for a group of 10+ candidates.