The Adobe Audience Manager - Fundamentals training course provides a basic understanding of the functionality of a Data Management Platform (DMP). It also describes how Adobe Audience Manager gathers user data from all the available data sources and creates traits and intelligent audience segments. You will also learn how to measure and optimize the effectiveness of audience segments using Audience Manager reports. Using hands-on exercises, you will learn to create traits, segments, and analyze reports.
By attending Adobe Audience Manager - Fundamentals workshop, delegates will learn to:
- Demonstrate and describe Adobe Audience Manager capabilities and its user interface
- Explain data sources and signals
- Create traits and segments
- Interpret the many reports in Adobe Audience Manager
- Explain how Adobe Audience Manager collaborates with other Experience Cloud solutions
- Introduce Profile Merge Rules
- Basic knowledge of digital marketing and advertising
- Basic knowledge of analytics
This Adobe Audience Manager - Fundamentals class is designed for Business Users