The Adobe Analytics - Data Analysis With Analysis Workspace training course is designed to introduce you to Analysis Workspace and get you up and running with this powerful capability within the Adobe Analytics solution. You will learn how to navigate the reporting interface, create engaging reports to get answers to your business questions, and configure reports for effective decision-making. Using hands-on exercises, you will learn how to segment your data, create calculated metrics, implement powerful visualizations for analysis, and share your reports.
By attending Adobe Analytics - Data Analysis With Analysis Workspace workshop, delegates will learn to:
- Define Digital Analytics and explain the process
- Introduce Adobe Analytics capabilities and functionalities
- Configure projects using Analysis Workspace
- Determine which channels help you acquire site visitors
- Identify and group visitors based off of attributes and site behavior
- Find out which pages visitors visit and if they convert on the site
- Analyze how frequently visitors return to the site and if they convert again
- Create custom segments and use them to filter reports
- Create calculated metrics and apply them to reports
- Describe Analysis Workspace visualizations
- None
Business Analysts